OK, you've just started with Queensberry? Or you've bought a beautiful new sample? Stephen wrote about how you can get an immediate pay-off on your investment by sending a simple message to your past customers and current bookings - those who haven't bought or committed to an album yet. His promotion can bring in thousands of extra dollars and set your business on a completely new trajectory - but instead of jumping in and having a go, people sometimes get sidetracked by doubts and questions. Like... I don't have time. No problem! We can design and colour correct for you. What if I get too busy? To View More >>

Although a lot of you love our albums (us too!) we operate on the simple principle that you're running a business, and if you can't make money selling them you shouldn't buy them. But there's no doubt many photographers do struggle. Partly that's because they sell a la carte, and have persuaded themselves that their clients don't want albums. I don't buy it. A la carte is often shorthand for having a cheap headline price, and no levers you can pull to make a better sale. (I'm not saying a la carte's a bad idea, but it needs close thought). As for people not wanting albums, it was the same story To View More >>

[caption id="attachment_16947" align="alignright" width="300"] Musée - object of desire, or waste of money?[/caption] It's hard to shake off a reputation for being expensive. It's hard to shake off a reputation for being cheap too. The question is, which reputation do you prefer? Our people get frustrated when they hear, "Oh you guys are so expensive…" In fact this week they ran an email saying, "That's not right!" Their point is we have six different product ranges, six very different price points, and most people are genuinely surprised by what we can offer. My point is that cheap doesn't To View More >>

I'm often told that brides do all their research online and communicate with photographers only by email. And that it's normal to book a photographer based on such minimal interaction: "Stephen it's no use. They just want a price. It's all about the deal, so I just give them one and hope." I don't believe it. Or at least, I don't believe it's the only possibility. I wasn't going to start these posts this way, but maybe a simple response to this challenge is useful, something you can use immediately. Anyway, here's how I would reply. Rewrite it in your own words of course, but I hope it helps engage To View More >>

Just a few weeks ago, I received something that was a long time coming. My very own Queensberry Album! Now you can imagine why it took me just over a year to actually get it designed and ordered  - I'm a Queensberry designer - which is another way of saying that I'm a perfectionist. And when it came to my own album... it had to be doubly perfect! During the design process, I naively tried to involve Kurt with the decisions about which images to use and what size album to go for. This resulted in a few 'I don't know, just do what you want' type grunts, that weren't particularly helpful. However, To View More >>